During the Asia Study Abroad Program (ASAP), an intensive 101-day, 15-credit immersive semester in nine Asian countries (India, Nepal, Thailand, Cambodia, Vietnam, Indonesia, Singapore, Taiwan, and Japan), I took classes on international marketing, business ethics, and organizational behavior in meetings with executives of companies such as Ford, Coca-Cola, Honda, and Deloitte.
This experience gave the best opportunity for exposure to global business environments, foreign direct investment, and regional market dynamics, which greatly enhanced my understanding of the impact of culture on strategy.
Through the NGO ethics field study I developed:
-Analytical and ethical reasoning skills that can be applied to marketing strategy and decision making.
-Cross-cultural communication and adaptability, essential for global marketing and client communication.
-Research and presentation skills which show initiative, intellectual curiosity and the ability to translate insights gained from the field into structured, professional deliverables.
This program opened my eyes to a new world and increased my understanding of the role of ethical awareness and cultural fluency in effective, globally conscious marketing.
Asia Study Abroad Program - Marist University
Student and Intern
Aug 2024 - Dec 2024
