At Foxglove, I worked in an extremely collaborative non-hierarchical creative environment where interns were encouraged to participate in ideation and contribute to strategic and conceptual discussions. On the Playaschool campaign this meant collaborating closely with Playaschool to translate brand values into visual storytelling - figuring out the emotional heart of the story, tone-setting film references and how the brand would present itself to the world.
This project was particularly impactful because it focused on tell brand stories that tapped into emotion - a core principle at Foxglove. With this experience, I developed:
-A better understanding of how to build narrative identity for a brand early in its lifecycle
-Skills in content strategy in formats from hero films to iterative short form social content
-Confidence in participating in brainstorming, client conversations and campaign planning with senior creatives
The Playaschool campaign reinforced my skills to conceptualize the direction of a story, how the scale of production affects the narrative, and allow me to be part of creating work that is both strategic and expressively artistic.
FOXGLOVE
Marketing & Strategy Intern
Feb 2025 — May 2025
