Playaschool Talent Platform Startup Pitch

Startup & Business Model Development
Project Overview
Playaschool is a tech-enabled talent discovery platform that is revolutionizing the way that emerging football players are connected to scouts, clubs and agents, and the football industry as a whole. The platform solves for key challenges in the current scouting landscape - lack of access, high costs, lack of transparency, and unclear pathways - by providing a centralized system where players can share video portfolios, receive skill-based evaluations and connect directly with decision-makers. Its model combines cutting-edge scouting technology, community engagement and scalable subscription tiers to build a more inclusive, data-informed talent ecosystem.
My Contributions
As Foxglove worked with founding team, I helped translate their early stage ideas into a clear, compelling and market-ready pitch narrative. I helped to define the brand story and the value proposition of the product, organize the explanation of the business model, as well as design the visual identity and the flow of the pitch deck itself. For me, I concentrated on how to go from broad vision and brainstorming sessions to positioned messaging and strategic language which could communicate the mission, audience, and opportunity of Playaschool over the long term in a polished format that would be very investor-friendly.
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At Foxglove I worked in a small, collaborative creative studio environment where I had the opportunity to contribute directly to concept development and brand storytelling for the client. The team had a flat structure, which encourages interns to take ownership, speak freely in discussion, and lead direction rather than simply execute things.

On the Playaschool project specifically, this meant working with the founders themselves to define their brand identity, refine their strategic narrative and shape how the platform should be communicated to investors and early partners. Working with both the strategy and creative teams, I helped align messaging, product framing and visual tone; ensuring the final pitch deck communicated emotion, clarity and long-term vision, while being realistic and in line with available resources.
This experience helped me to:
             -Build brand narratives that are based on real audience and market
             -Translate early ideas into structured communication & pitch-ready messaging
             -Collaborate freely in creative and strategic roles
             -Make a meaningful contribution within a team that valued shared ownership and                  creative autonomy
Foxglove
Marketing & Strategy Intern
Feb 2025 — May 2025