Demand Forecasting & Operational Analysis for Production Planning

Forecasting & Demand Planning
Project Overview
This project was focused on the development of a demand forecasting model, in order to help with production planning and minimise the uncertainty in inventory and capacity decisions. Using mock-up demand data, I compared several approaches to forecasting future demand, such as exponential smoothing, moving averages and trend regression to analyze which approach delivered the most accurate and reliable forecast possible. Accuracy was measured using Mean Absolute Deviation (MAD) to find the best model for what demand will be in the future. The end result was to give data-driven suggestions to steer production planning, resource design as well as cost planning.
My Contributions
I did the entire forecasting analysis, including creating forecast models in Excel and comparing the performances of each method to identify the best available method of forecasting. In addition, I interpreted the results and translated the quantitative insights into recommendations for production actions that help to demonstrate the role of forecasting in support of strategic planning of the operation.
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This project was a part of my coursework in Operations Management where I gained practical skills in data analysis, forecasting and decision making in a business context. Working through this assignment improved my ability to:
        -Use Excel for data modeling and scenario testing
       -Compare methods of forecasting based on measureable criteria
       -Translate quantitative outcomes into practical operational recommendations
       -Understand the role of forecasting in production efficiency, cost control and capacity planning

As a Business Marketing major this work expanded my knowledge of how marketing forecasts can be used to make decisions in the operation of the business, as the demand projections ultimately affect the manufacturing schedules and staffing decisions as well as inventory strategy and business performance. It strengthened my capacity to think strategically and analytically to bridge the gap between a creative marketing perspective with data backed operational insight.
Operations Management - Marist University
Student
August 2022 — May 2026