Visual World - RR

Brand Worldbuilding & Concept Development
Project Overview
The Visual World project is a dream of a contemporary luxury narrative for Range Rover - a world in which the vehicle is not merely a mode of transportation, but a natural character in an aspirational lifestyle. Inspired by the timeless leisure aesthetic of Slim Aarons, the campaign creates a year-round visual universe through the seasons of Summer, Autumn, Winter and Spring - each an environment that's elegant, dream-like and full of emotion The vehicle is integrated into these scenes perfectly and placed as part of the environment as opposed to being set, reinforcing Range Rover as both iconic and effortlessly at home in playgrounds of luxury.
My Contributions
I worked with the team at Foxglove to take the worldbuilding ideas into a practical creative direction for the Range Rover campaign. This consisted of shaping our own interpretation of the luxury visual universe of the brand, developing the ideas of seasonal scenes into realistic directions for shoots, and finding environments and setups that corresponded to the desired tone. I focused on bridging concept and execution - ensuring the aspirational worlds felt authentic, producible and aligned with our team's resources and creative vision.
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Foxglove
Marketing & Strategy Intern
Feb 2025 - May 2025
During my internship at Foxglove, a boutique creative media agency in London, I worked in an environment which focused on storytelling collaboratively and the development of visual narratives. With a small team and a flat creative structure, I was encouraged to share ideas, express myself in strategy discussions, and participate actively in more than one function rather than being limited to a single function.
I assisted with:
             -Brand story research & cultural positioning
            -Creative Ideation & Concept Moodboarding
            -Client pitch development & campaign storytelling
            -Content planning/copywriting across brand platforms
This experience fed directly into my work on Visual World, which called for emotion-driven brand storytelling in which products are characters in a broader lifestyle universe, and not just objects. At Foxglove I learned an integrated approach to the role of tone, setting, audience psychology, and visual composition as a combination to create brands that feel alive.
Jackhoye77@gmail.com - +1 (860) 655-9975
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